Maison Sport is proud to announce its new partnership as an official sponsor of GB Snowsport. This partnership will support Britain’s Alpine Men’s World Cup team; Dave Ryding, Billy Major and Laurie Taylor, as they take on the 2025/26 World Cup Circuit and prepare for the Milano Cortina 2026 Winter Olympic Games.

Founded by former members of the British ski team, Nick Robinson, Olly Robinson and Aaron Tipping, Maison Sport has a deep-rooted passion and appreciation for British Snowsports. This exciting partnership marks a significant step for the company to further its commitment to supporting the UK Snowsports community, from grassroots talent to the highest levels of international competition.

Nick Robinson, CEO and Co-Founder of Maison Sport, reflects: “As a former member of the British Ski Team, I understand all too well the dedication and hard work required to compete at this level. This is a full circle partnership for us, from Ski Team to GB Snowsport Sponsor.” 

The sponsorship will provide vital funding for GB Snowsport’s Alpine World Cup programme and the World Cup Slalom team’s crucial preparations as they look to build on their recent success and deliver strong performances on the world stage this season.

British alpine skier, Laurie Taylor, who will be supported as part of the partnership, shared: “Maison Sport will be backing our training and our journey all the way to Milano Cortina 2026, and we can’t wait to get started. Everything we do in the summer helps build towards the winter and helps us to be in the best shape possible when the racing starts.

Their technology connects skiers with the best instructors in Europe and the same principles apply to our training. The right coach, the right focus and the right support takes you much further than you think you can go.” 

Vicky Gosling OBE, CEO of GB Snowsport, added: “We are extremely excited to welcome Maison Sport as a partner. Their founders’ personal connection to British skiing and their commitment to the sport’s development is a perfect fit for our organisation. Their support will make a real difference to the resources available to our Alpine team as they prepare for a busy World Cup season with the 2026 Olympic Winter Games on the horizon.”

We can’t wait to see what this partnership will achieve, both on the slopes and within the wider UK snowsports community. Stay tuned as we follow the team’s journey and share behind-the-scenes insights from the athletes’ training, competitions and preparation for Milano Cortina 2026.